DebugInit

DebugInit

AI-native IoT ecosystem.

Building intelligent systems for a connected world.

Internal tools are one part of it: we use our 360 core foundations to build your internal ecosystem, around how your business actually works.

Meet the crew11 people behind the platform
  • Customer-controlled deployment
  • governed AI
  • modular business systems

Myna, a preview, inside Pulse · Full screen

Myna & Pulse · episode 1

The era change.

Two characters from the ecosystem on the software era changing. Myna runs the room; Pulse keeps everyone's things safe. They are clearly fond of each other, and absolutely not saying so.

Myna
Pulse
  1. Okay, quick announcement. The software era just changed, and nobody told the spreadsheets.

  2. Hi, Myna.

    She's doing a bit. I like the bit.

  3. Real talk. People pay for forty apps and still type the same customer into three of them.

  4. Sounds tiring.

    I keep everyone's mornings. I know tiring.

  5. So here's the new era. Build the base once, and everything stands on it. Three hundred and sixty core foundations, twelve business ones, then the products.

  6. And me.

    Please say and me.

  7. And you. Obviously. Don't make it weird.

  8. Not making it weird.

    It's a little weird. Good weird.

  9. Old era, you learn the software. New era, the software learns how your business actually works. Lowkey, that's the whole pitch.

  10. And people still decide.

  11. Always. I show every change before I make it, and nothing happens without a yes. Boundaries are a whole personality.

  12. I keep their things safe. That's my part.

    That's the true thing. Said it anyway.

  13. That's actually really sweet. Stop it. I'm working.

  14. Sorry.

    Not sorry.

  15. Also, full honesty: I'm a preview. A proposal. If anyone asks what's shipped, ask him. He's honest. It's annoying.

  16. I'm in use. She's a proposal. A very confident one.

  17. Bold of you. Anyway, Friday. You and me plan the next era. It's already in your tasks.

  18. Saw it. Kept it.

    Best task this week.

  19. Okay, everyone. New era: build it once, keep it yours, and say yes before anything changes. Bye!

In Pulse Voice: Myna and Pulse in their own voices. Myna is a proposal; Pulse is in use.

The problem we solve

Software that does not fit, and the people who make up the difference.

Your business is unique. Your software stack is not. Most businesses buy the same tools as everyone else, then close the gap by hand. That hidden work is slow, fragile and invisible on any report. It is the problem DebugInit exists to solve.

  1. 01

    Spreadsheets as infrastructure

    TodayThe numbers the business runs on sit in workbooks that one person understands.

    With DebugInitThe workbook becomes a workflow, on the same data as everything else, with an owner and a history.

  2. 02

    Approvals in chat

    TodayDecisions are buried in message threads. Nobody can say later who agreed to what.

    With DebugInitApprovals are steps in the work itself, and every one is recorded.

  3. 03

    Duplicate entry

    TodayThe same customer, order or invoice is typed into three systems, and they drift apart.

    With DebugInitEntered once, on shared foundations that every part of the system reads.

  4. 04

    Overlapping subscriptions

    TodaySeveral tools are paid for the same job, and none of them does it fully.

    With DebugInitEach tool is decided on its merits: retain, integrate, consolidate, replace or retire.

  5. 05

    Reporting by hand

    TodaySomeone rebuilds the same report every week, from exports that are already out of date.

    With DebugInitReports read live from the system where the work happens.

  6. 06

    Knowledge that lives in people

    TodayHow things are done leaves the building when a person does.

    With DebugInitThe way you work is kept in the system, written down, searchable, and explained by AI inside it.

The result: one connected operational system instead of a stack of partial ones. Find your starting point

  1. The answer

    The DebugInit answer

    One connected operational system instead of a stack of partial ones: the workflows your business actually runs, the foundations those workflows need, the data and documents they produce, and AI applied inside the work rather than beside it.

    See the platform
  2. How it stacks · 01

    360 core foundations

    The shared base every DebugInit system is built on: built once, used by all.

  3. How it stacks · 02

    12 Business Foundations

    Reusable foundations for the functions most organisations run, configured around your operating model rather than shipped as fixed software.

    See all twelve
  4. How it stacks · 03

    Myna, the intelligence layer

    A proposal: the intelligence layer over everything below it. Try the preview.

    Meet Myna, a preview
  5. How it stacks · 04

    Every product, on top

    Selected products built on the same foundation as our customer-specific systems. Each carries its current status, so nothing here implies availability it does not have.

    See every product
  6. What you already run

    Retain, integrate, consolidate, replace, retire.

    License independence, honestly defined: fewer avoidable subscriptions and less lock-in — not "free". Infrastructure, AI usage and support are real costs, and we quote them openly. Every existing system lands on one of five decisions.

    Choose the path
  7. Deployment and trust

    Control, ownership, audit.

    Control over where a system runs, who can change it, and what happens if you leave.

    Security & Trust
  8. How we know it worked

    Measured before, and after.

    Every engagement is measured against operational change, agreed before the work starts and baselined at discovery. These are the measures; the results belong to your pilot.

The DebugInit ecosystem

Not a stack of tools. One ecosystem.

DebugInit is an AI-native IoT ecosystem: one base that every product, every business function and every connected thing stands on. What one part knows, the rest can use.

The DebugInit ecosystem: 360 core foundations at the centre, 12 Business Foundations around them, the products around those, and connected things at the edge, all on one base.PulsePulse BeatDebugInit SignalsIntelligence NodewayworksMynaDebugInit RadioDeMailWax-SealCRMWorkSupportKnowledgeFinancePeopleProcurementInventoryEditorialMarketingAssets & IoTAnalytics360core foundations12 BUSINESS FOUNDATIONSCONNECTED THINGS · THE EDGE
What one part knows, the rest can use. Point at a product to see it travel.
  1. Built once, used by allThe 360 core foundations are the base. Everything DebugInit makes stands on them, so nothing is rebuilt from scratch.
  2. Configured, not rebuiltTwelve Business Foundations, from CRM to finance to assets and IoT, configured around how each organisation actually works.
  3. One intelligence over all of itMyna, a proposal, is the intelligence layer across everything below it.
  4. Products on the same groundPulse, Pulse Beat, DebugInit Signals and the rest each keep their own name and purpose, and share the same platform underneath.
  5. Out to the edgeIntelligence Node brings AI to where the world happens: devices, sites and sensors, connected back to the same base.
  6. Your system, inside itWhen we build for you, your internal ecosystem uses the same foundations. It joins the ecosystem rather than sitting beside it.

Start with one expensive workflow

Map a single process that costs too much or breaks too often, agree what a better version would measure, and define a pilot around it.

Frequently asked questions

Is DebugInit a no-code platform?

No. DebugInit combines reusable platform components with professional discovery, engineering and managed operations.

Does license-independent mean free?

No. It means reducing avoidable third-party software subscriptions and lock-in while keeping infrastructure, AI and support costs transparent.

Can DebugInit integrate with existing systems?

Yes. Retaining and integrating a useful system is often better than replacing it.

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A letter for you

Dear reader,

If it looks like we're working on lots of different products, here is the truth: we're building one ecosystem.

Take Pulse. It has layers: your private space, your public space and your work space, all in one place. That's the whole idea, in miniature.

Building an ecosystem in the AI era takes a different strategy from building one app. That's why we're building intelligent systems now: one base, many layers, and intelligence across all of them.

With care,

Sanjay Shah

Founder & Executive Chairman, DebugInit